No. 32·中文精读

坏人已经在用AI了:Palo Alto CEO聊DeepSeek与安全新秩序

Palo Alto Networks’ Nikesh Arora: AI, Security and the New World Order

Palo Alto Networks CEO 谈企业给 AI Agent 放权前需要哪些护栏,以及如何跟上 AI 攻击的速度。

节目音频00:00 / 1:00:08
中文精读由 AI 基于原始访谈改写,非官方翻译,可能存在偏差或错误;表述以原节目为准。

红杉资本的播客《Training Data》向 Nikesh Arora 发出邀请,他回邮件时提了个条件:可以上节目,但必须让我聊 DeepSeek 和新世界秩序。

这个要求有点意思。Arora 执掌的 Palo Alto Networks 是全球最大、市值最高的网络安全公司,7 万家客户,市值超过 1200 亿美元。再往前,他在谷歌当了十年首席商务官,看着营收从 30 亿美元涨到 650 亿,履历里还有 T-Mobile 和软银。更早的 1999 年 11 月,他是拿过奖的电信行业卖方分析师,写过一份研报预警互联网泡沫,那份报告他留到今天。

一个靠防住坏人吃饭的人,主动要聊一个便宜到离谱的模型。节目里,主持人 Pat Grady 引用了一份刚发布的报告:DeepSeek R1 在 50 次 prompt 注入攻击里,50 次全部得手,成功率百分之百。

Arora 的回应出乎意料:这不重要。

他的逻辑是,所有大模型出厂时都是裸的,护栏要另外花钱建。早期版本的 ChatGPT 和 Gemini 都被越狱过,更贵的模型同样有侧门。DeepSeek 护栏薄这件事本身不算新闻,真正的问题是:你打算拿这个模型干什么。

「不管你拿到的是什么模型,一旦部署到精确场景、给了它手脚,你就必须在上面叠加更好的护栏和管控。」

用他的话说,这就是套上紧身衣:模型是拿来改进制造流程的,就别想跟它聊莎士比亚。

Palo Alto 自己看到的用例有两类。第一类是员工用 AI 做增强,写邮件、查资料,企业怕的是专有数据被喂进公开模型,回头变成别人的知识库,他们的产品负责拦截和管控,让企业放得开手又看得见流向。第二类是企业自己跑 AI 项目,最流行的是客服聊天机器人,其次是工作流自动化,激进一点的已经让 AI 碰非关键的控制系统。企业怕的是模型失控、答错、被劫持,对应的产品叫 AI 防火墙,检查进出模型的一切流量,可以跑在本地。模型答得对不对,归模型厂商管;Palo Alto 管的是模型不被劫持、不被操纵。

便宜的大脑,在他眼里是机会

Arora 有一套自己的心智框架:大模型就是一个大脑,能记住一切、处理一切、做模式识别。用公开数据训练的大脑会得出错误结论,这就是幻觉。真正的分水岭,是什么时候给它接上手和脚,让它自己做事。

太早放手会出事。他举了两个例子:有公司太早给模型权限,模型开始免费送车、主动给乘客退机票,按他的说法,那是幻觉的另一种形态。另一边,Waymo 的车里真的坐着没有司机的乘客,说明窄场景、任务明确的用例已经在放开。

所以 DeepSeek 到底花 600 万美元还是更多,他完全不站队。他的判断是:如果有人能便宜地造出大脑、便宜地提供出去,机会就会扩散到大量创业公司手里,大家可以把这个大脑部署到各种任务上。行业过去几年的共识是花大钱造大模型,现在看,任务专用模型可能便宜得多。这就是他说的「新世界秩序」。

顺着这个逻辑,红杉另一位主持人 Sonya Huang 问他:AI 实验室会不会被国有化?答案是不会。一个好模型如果只要几百万到几千万美元就能造出来,实验室可以开在任何一个监管宽松的国家,你根本管不过来。5000 万美元扔进某个服务器集群,模型就出来了。只有当 AGI 需要 5000 亿美元的超级集群时,监管的手才够得着。

监管他会怎么设计?分两类。关键系统,比如航线调度、货柜、电网,在交给 AI 控制权之前要过一轮认证,类似 FDA 审批新药,因为出错不可逆。非关键场景靠自我问责,像汽车厂商对安全带负责那样,你把 AI 部署砸了,责任是你的。理由很朴素:任何监管机构都不可能检查全世界的算力和数据。

Pat 提起他 1999 年那份预警泡沫的研报,问:这次是泡沫吗?他说:闪电不会劈中同一个地方两次,我怎么知道。但有一点确实不同,这一轮的通胀集中在「水管」上,而水管是真的,芯片销量是两年前的四到十倍,有真收入撑着。真正看不懂的是那些往前投影的估值曲线。他留了个开放题:Stargate 是未来,还是 DeepSeek 是未来?5000 亿美元的超级大脑,还是一堆便宜好用的专用模型?

坏人已经在用AI了

Sonya 问了一个好问题:AI 带来的威胁里,哪些是真的,哪些是学术想象?她想起自动驾驶刚兴起时,人人都担心路面上的对抗样本贴纸会让汽车变成武器,后来证明是纯理论风险。LLM 领域是不是也有这种纸面恐慌?

Arora 的回答:坏人用 LLM 加速攻击,已经在发生。

Hugging Face 上有 3000 个模型,挑一个没装护栏、没装道德约束的,把一个 CVE 漏洞喂给它,问它攻击分几步。或者更狠:告诉它「我试了方案 A 和 B,都失败了,因为系统返回这个报错」,它会建议你试试方案 C。效果是攻击者从得手到拖走数据的时间被大幅压缩。

这是一个不对等的游戏。坏人只需要对一次,防守方要百分之百对。防守方唯一的办法是吞下企业所有 IT 系统的日志,用 AI 实时找出异常行为,他们自家的 XSIAM 平台就是干这个的。Pat 追问:那现阶段 AI 是不是在边际上更帮坏人?他承认,是的,因为防守方的工具还没铺开。

他把电影往前放五年:攻击 agent 在企业基础设施里四处找没锁的门,防守 agent 到处巡逻锁门,两边 agent 天天交战。他说这不是科幻,但前提是企业数据要先来一场大整顿。

至于纸面风险,他给了一个足够具体的场景:假设模型聪明到顶尖大学博士研究员的水平,你把公司所有阿尔茨海默、帕金森的药物数据喂给它做药物发现,对社会是巨大贡献。但同一个大脑,换个提问方式,就能设计病毒。真正的问题是怎么保证这个训练好的大脑不落入坏人手里。

不实验,才是真正的不负责任

Pat 替一众 CEO 问了那个最实际的问题:想用 AI,又怕员工用 AI 扩大攻击面,又怕坏人用 AI 打进来,怎么办?

Arora 的回答不客气:这是被误导的恐惧。

把模型跑在封闭的本地集群或专属云里,不接外部,不给它任何控制权,只让它出答案。你拿它的答案跟自己最好的研究员做 A/B 测试,看谁快、谁好。这个实验零风险,今天就能做。用他的原话说,现在还不敢做实验的公司是不负责任的,因为这件事不会消失。

他自己是怎么学的?2022 年底,他在飞印度的航班上听说 ChatGPT,在迪拜机场转机的两小时里玩了个遍,把整个演讲稿重写了一遍。他说自己在演讲里讲了「你们即将见证最大的技术革命」,但黄仁勋嗓门大,又是 AI 总司令,「iPhone 时刻」那句名言就归他了。

回公司第一件事,他问团队懂不懂 AI。答案是不懂,但人人都有观点。于是他把高管全拉进培训室,请来谷歌云的 Thomas Kurian 团队、AWS 的 Matt Garman 团队,还有一批创业公司,每个月花两天做脑力灌输。收到 70 个想做的点子,砍到 7 个,用 Vertex AI、初代 ChatGPT、初代 Claude 把能跑的全跑了一遍,跑完就知道什么有用、什么没用。

Pat 问他最大的意外是什么。早期模型最强的三件事:模式识别、数据总结、无限记忆。原来 50 个人解同一个客户问题,有 50 种答案,质量取决于你电话打到谁那里。现在让模型先给一个基准答案,人再在这个基础上干活。整个团队的平均水平被抬高了。

他的警告很直接:每家创业公司都在学的时候你不学,最后创业公司就把你的生意做了。云、移动、互联网,每次技术革命都一样。大公司握着所有牌,结果每次转角都冒出一个创办 Uber 的 Travis、一个创办 YouTube 的 Chad Hurley、一个拉里·佩奇、一个扎克伯格。

聊到 AI 棋局,他觉得比外界看的清晰。两个极端:一头是 AlphaGo 那种微调过的专用模型,DeepMind 拿来做药物发现;另一头是 Claude、Gemini、OpenAI 这些通用大模型。搜索时代的老剧本会重演:谷歌搜索做不好本地搜索,就有了本地搜索;做不好商品搜索,亚马逊就把商品搜索做了。他还反问:葛兰素史克、诺华、辉瑞怎么可能把数据放一起,训出最好的药物发现模型?企业场景要的是精确,特斯拉转错弯会出人命,Palo Alto 错拦一次会拖垮客户的基础设施,高后果场景需要更专的数据和更好的模型。通用模型那头,能把它接到自家消费级产品上的躺着赢:谷歌有 30 多亿用户,Meta 也有 30 亿,而 Sam Altman 用订阅制做出了一个全新的消费级入口,这是他目前的护城河。

AI 会把安全行业翻个底朝天

Sonya 问,AI 会不会像防火墙、身份、云那样,催生新一轮安全平台公司。Arora 说,AI 有机会把安全整个翻过来。

他的出发点是:安全本质上是大海捞针。传统安全 95% 的预算花在边界防御上,5% 花在检测和修复。买防火墙、买终端 agent、买 XDR,这套东西管用,因为大部分攻击确实被挡在了外面。

但出事的根源,往往是你放进来什么。零日攻击没见过签名,防不住,唯一的办法是吞下全部数据,实时做模式识别,找出异常行为。这件事只有 AI 能做到实时速度。

顺着说,安全公司卖的其实是两样东西:边界上的传感器,和后端的数据分析。要做 AI 安全产品,就得站在数据收集点上。这恰好是 Palo Alto 的老位置,他们有 27 个产品进了魔力象限。但他自己补了一刀:历史上站位置最好的人经常被干掉,因为躺着吃老本,所以他们不敢懒。

创业公司的难处他也讲得很直白:每家安全创业公司都得先给客户部署一圈传感器,然后说把数据全给我。客户的反应是:等等,你要我全部数据?你哪位?大数据问题是创业公司最难跨的坎。

那安全团队敢不敢给 AI 手脚?他的回答:怕得要死。但他马上补了一句,安全团队通常说了不算。Waymo 要是先问安全负责人,这个项目根本不会存在,特斯拉 FSD 也一样。安全负责人的本质是风险管理者,世界上最安全的房间没有门也没有窗,但也没法用。他们会设一道道闸门,然后放行。

敏捷自评7.5分,收购只买前两名

红杉合伙人 Jim Goetz 从 Palo Alto 创立就认识这家公司,他抛来两个问题:给自己公司的敏捷度打几分?这么大的组织怎么保持速度?

Arora 打 7 或 7.5 分。15000 名员工,五六千人在产品线,7 万家存量客户,任何改动搞挂客户的基础设施,公司就失去经营许可。在线安全产品天生要求高可用,出错比不出货更糟。七年前整个行业也就三四分,现在大家都在追。

怎么保持敏捷?看到别人做得好就去拥抱,一个 50 到 100 人、拿风投的钱、全速奔跑的团队,等你反应过来它就是每天市场上的对手。他们做了 19 次收购,但超过一半的产品是自己造的,两条腿走路。挨打之后,比的是多久爬起来,别让人数到十。

他管第三层叫「无情检查」,例子最精彩。销售团队一直说每个客户经理都有客户计划,他不信邪,一年半前挑了个难熬的季度,宣布从第一个客户开始,他亲自看。五页 PPT,Zoom 上讲给他听。到现在看了 750 份,昨天一天看了 15 份,每次有 500 个员工在线围观,全公司的销售都能进来学:谁决策、懂不懂产品、为什么讲这个不讲那个。计划不扎实的,总裁 BJ Jenkins 和产品负责人直接下场帮忙。会议室里的人当场在 LinkedIn 上找人补关系。

他办公室的白板上写着第二句话:销售是道数学题。产品有人买,为什么还会丢单?去检查过程,多数时候查出来的是执行错误,偶尔才是产品问题。

聊到用人,他说自己不容忍糊涂人,因为很多事都能修,智力修不了。找到聪明人要留住,还要看态度:愿意学、谦逊、把自己当团队一员。领域知识也绕不开,创始人 Nir Zuk 和首席产品官 Lee Klarich 就是他的智囊,他挑战他们,他们也顶回来。

「我从没见过哪个人早上出门是为了把工作搞砸的。问题出在我们创造的工作环境里,出在管理者身上。」

这是他在全员会上常讲的原则。选对了人,剩下的就是管理的活。领导者的三件事,他讲得像教科书:

  • 找到北极星,告诉大家爬哪座山。最好的登山者如果不知道目标,就散落在八座山头上。他要争论、说服、协调,最后必须有个人拍板。
  • 有可行的计划,配上足够的资源。他刚到 Palo Alto 时发现,云安全的收购做了,XDR 的收购做了,建 SIEM 的想法也有,就是没写计划、没配资源,资源只有需要的十分之一。没有计划就只是点子,点子不值钱。他的比喻:给我一把镐、一把铲、两个人,让我去挖铂金矿?
  • 持续沟通,清掉挡路的石头,人也好、资源也好、合同也好,给团队开路。

19 次收购,创始人几乎都留下来了,这在行业里少见。他的原则:

  • 只买品类前两名。行业惯例是第一名卖 10 亿、第三名卖 2 亿,买第三名回去抛光。他说第三名便宜是有原因的,客户发现的坑你还没发现,最大的对手还在前面四步,你只是把一个敏捷的第三名变慢了,还给前两名送了机会。浏览器安全的 Talon、数据安全态势感知的 Dig,都是按这个标准筛出来的。
  • 说服创始人相信合在一起比单干好,不做买完就扔。你买的是北极星、执行计划和团队,好产品要造四到七年,被买时通常才走完三四成。
  • 签约第一天起就是自己人。他来自一个曾被殖民统治的国家,受不了收购方和被收购方那套上下级关系。
  • 财务法务做尽职调查的同时,给创始人六周时间,一起做出联合产品计划和联合组织架构图,任何一方不满意就不成交。头两三次没这么做,之后花六个月吵产品方向和谁管谁,学费换来的规矩。

成交后创始人通常直接当高级副总裁管自己的业务,Palo Alto 的老人给他们打工。他的逻辑:你手里资源更多还输给了人家,正好学点东西。

明天就能做的事

节目结尾的快问快答也值得一看。英伟达市值 2.9 万亿美元、市盈率 39 倍、盈利年增 150%,做多还是做空?他的回答是「我看不懂」,但他敬重黄仁勋打的长线,还补了句硬话:人类历史上,算力、带宽、内存从来没有收缩过。执行力最强的 AI CEO,他选了 Sam Altman,ChatGPT 之前没人天天把 AI 挂嘴边,现在七大巨头全在砸钱建算力,因为没人想掉队。连他合伙买板球队伦敦精神都是同一个思路,要买就买最好的。

整期聊下来,能上手的有这么几件:

  • 把一个模型装进封闭环境,不给任何权限,拿它的产出跟你最好的员工做 A/B 测试。这是 Arora 认证过的零风险起点,不做实验才是风险。
  • 学他的 70 砍 7:收集团队的 AI 点子,砍到能跑的几个,用现成的模型全跑一遍,跑完自然知道什么有用。
  • 让模型先给基准答案,人再上手。这是抬高团队下限最便宜的办法。
  • 查一查安全预算的比例。如果 95% 还花在边界防御上,零日攻击来了照样防不住,钱该往检测和响应上挪了。
  • 丢单的时候别急着怪产品,去查过程。销售是道数学题,漏斗里每一步都查得到。

最后用他自己的经历收尾:ChatGPT 出来的时候,他在迪拜机场坐了两小时,把演讲稿重写了一遍。区别就这么大,就看你什么时候开始上手。

文稿来源:sequoiacap.com;机器转写可能有识别错误,人名与数字请以音频为准。
id="podcast-transcript" data-framer-component-type="RichTextContainer" style="transform:none">Nikesh Arora: Like I have a principle that I always joke, even on all hands. I said, “I’ve never met a person who comes to work to screw up.” I wake up in the morning. “Let’s go, sunshine. It’s time to go to work. Let me see how badly I can do today.” Everybody walks in with the right attitude. It’s something that happens at work that we create, that causes the unintended outcomes. It’s not the person who walks in. If you found the right person with the right domain knowledge, the right intelligence, the right attitude, then the rest is upon us. Pat Grady: Today on Training Data, we have a very special episode with Nikesh Arora, the CEO of Palo Alto Networks. Since joining Palo Alto in 2018, Nikesh has built it into the largest and most valuable cybersecurity company in the world, with 70,000 customers and more than $120-billion of market value. Prior to Palo Alto, Nikesh spent a decade at Google as the Chief Business Officer as the company grew from $3 billion to about $65 billion in revenue. Nikesh is an extraordinary CEO with a inquisitive mind and a wonderful sense of what is happening in the world of AI, thanks to being in the center of it with Palo Alto and all of their customers. Please join us for a wide ranging conversation about AI, its impact on security and what excellent leadership looks like. We hope you enjoy. DeepSeek and the new world orderNikesh, thank you for joining us on Training Data. So we emailed you and asked you if you’d join us on the show and your response was, and I quote, “As long as we can talk about DeepSeek and the New World Order.” Let’s start there. Tell us more. Nikesh Arora: Pat, we all have our interpretation of AI, and there’s a bunch of us trying to figure out and rationalize this in some sort of mental framework. So like everybody else, I’ve had my own and I think from my perspective, what we’ve seen in the last 12 months has been phenomenal. We have people trying to build effectively a brain of some sort, a brain with immense capacity to remember everything, to process everything, and do pattern recognition, which is kind of like my interpretation of an LLM. Now that brain, because it’s being trained on data that’s out there, is susceptible to reaching the wrong conclusions depending on data it’s using to train itself. So this is not a secret. And we hear of that in various contexts of hallucination or not having the right answer because I’ve never seen it before. And that’s fine. You can call it the early brain, but at some point in time, these things are gonna become very smart. Possibly as smart as you, Pat. Pat Grady: [laughs] It would take several more years to hit Sonya’s stage. Nikesh Arora: Exactly. Right. So at that point in time, I think we all have to start getting a little worried. So the question is: How much money does it take to build this brain, one, and two, how can all of us use it effectively? I think we can all use it effectively today in certain use cases as we’ve seen out there, whether it’s creative use cases or search use cases or data aggregation use cases or data regurgitation use cases. At some point in time, you’re going to take this brain and give it arms and legs and let it do stuff. That’s where things start getting dangerous. And we’ve seen examples where people gave these brains the right to do stuff too soon, too early, where they started giving away free cars or refunding airline tickets, which is not a good idea because that was their version of hallucinating and giving stuff away. But on the other hand, people are sitting in cars where these brains have arms and legs that are driving us around without a driver. So there are examples where there are precision use cases which are narrow and task specific where we are letting these things get access to it. So I’m sorry for the long preamble, but the whole notion of the new world order was—and I don’t have an opinion on whether it cost $6 million or more. My opinion is that if somebody built a brain cheaply and made it available cheaply, it just expands the opportunity for a lot of these startups, a lot of people to try and deploy that brain to do various tasks. And that to me is a major shift in what has been sort of the mainstay of this industry where we all thought you spent a lot of money to build amazing models. And it looks like there could be task-specific models which could be built a lot cheaper. Pat Grady: And you mentioned some of the hallucinations and the attempts to jailbreak these models or prompt inject these models. There’s a report that came out a few days ago about DeepSeek R1 that said 50 out of 50 prompt injections worked. So basically a hundred percent success rate on attacking the model. Is that a DeepSeek thing? Is that an open source thing? Do you have a perspective on what the implications of that might be? Maybe it’s not as simple as six million bucks gets you the same thing you get out of OpenAI. Nikesh Arora: Well, the question is, which one do you want, right? And, like, at the end of the day, every model is putting a bunch of guardrails around it. These models are all raw. If they’re in the raw, they have—they’re in the raw. We remember the early versions of ChatGPT and Gemini. I think it was even called Vertex. Was it called that? It was called something else before Gemini. And those things had the opportunity for us to prompt inject as well. So there were versions of these models which had to have guardrails built around them. And those things, that’s what it costs money to do is build guardrails. And the guardrails initially were skin deep. As you know, we’ve read of these phenomenal stories in the early days where people were able to jailbreak them and get around them and get models to start doing crazy stuff. So I think we will see more and more guardrails, more and more simpler attempts being blocked. I think there are still sophisticated things that can be done to these models. Even the more—in your mind, more expensive models have loopholes or have side doors which can be used to attack them to some degree. And we’ve seen that happen in the past. So yes, perhaps DeepSeek is not as guardrailed as it is, and perhaps it was built cheaply, but in the end of the day, whichever model it is, when you deploy it for a precision-use case and give it arms and legs, it doesn’t matter what guardrails the model comes with, you will have to superimpose better guardrails and controls around it. This is where people like us come in, where we say it doesn’t matter what you got, I’m still gonna put a Palo Alto firewall and put a straitjacket around this and make it only respond to task-specific stuff. Ie. the model is designed to improve your manufacturing process. You can’t talk to it about rewriting Shakespeare. Pat Grady: Let’s talk about that for a minute. What’s in scope and what’s out of scope for Palo Alto Networks as it relates to securing AI? Nikesh Arora: Well, from our perspective, look, we’re seeing two interesting use cases. One, we’re seeing a lot of people who are employees, who are kids, who are users using AI in some way, shape or form to augment their day job. And you can call it “augment” for now, and maybe it’ll creep up and do more and more of your day job. But it’s being used as human augmentation for now, right? Because we’re not giving it control. I’m not telling an AI agent, “Go write me a paper for my class,” or I’m not telling an AI agent to write me a blog. And possibly, one of these days they will. But for now, it’s being used for human augmentation, and the general fear in the enterprise is my employees are taking proprietary data and putting it in some model and it’ll be used for training, and over time it’ll get either out of copyright or get stolen or it’ll become part of general knowledge base which is not proprietary data. So we have a use case where we can intercept data which is being used by employees or AI that’s being used by employees and provide visibility to enterprises and provide controls so they can stop your employees from going and using AI models or AI apps without any controls. That’s one use case. It’s kind of interesting, we see a lot of companies who want their employees to use AI, but they want them to be able to do it in a controlled fashion. Other more interesting use cases: I haven’t found a company which is not experimenting with some sort of AI project, whether it’s as simple as a customer service chatbot, which seems to be the most popular example, or some sort of workflow automation capability, which is another example, to the extreme where people are using it to perhaps slowly edge, and giving it control over certain control systems which may not be mission critical, but they’re experimenting there. Pat Grady: Mm-hmm. Nikesh Arora: In all these scenarios, the biggest fear is the model runs amok, the model gives the wrong answer or the model takes control or somebody hijacks the model. All those are scenarios which customers are wary about, which is kind of, like, understandable. In that scenario we have a product which is effectively—we formally call it the AI firewall. The AI firewall which inspects anything going in, anything going out of the model. It’ll make sure the model doesn’t have back doors, nobody can access it. The data is not being sent out of the model somewhere else. You can run it on prem, you can run it in your protected cloud instance. So those are kind of the two use cases we’re seeing. The behavior of the model is the responsibility of the people generating the model. Our job is to make sure their model doesn’t get hijacked, doesn’t get intercepted, doesn’t get taken over or manipulated so that people lose control of their quote-unquote “AI brain.” Real threats vs hypothetical risksSonya Huang: Can you say a little bit more about, you know, what are the real threats from AI versus the perceived or the hypothetical risks? Like, I remember back when self-driving cars were still a little bit of a pipe dream and everyone was saying we’re gonna have these adversarial images, QR codes in the roads that are gonna make the cars, you know, become weapons and things are gonna go crazy. And that ended up being, like, a very academic, theoretical risk. It feels like there’s some of that happening in LLM-land. Like, what do you think are the made up academic risks and what are the very real risks you think are going to—you know, where AI is actually going to really help the bad guys and we have to protect ourselves? Nikesh Arora: Well, look, there is these two scenarios, right? A scenario where the bad guys are just going to use the LLMs to attack us faster, right? Sonya Huang: Are you seeing that happen already? Nikesh Arora: It is already happening. Like, if there’s a critical security incident or vulnerability in a product, you can go to certain jailbreak models or open-source models out there which will give you a recommendation on how to exploit the CVE, because there are  3,000 models on Hugging Face, You can pick a model which hasn’t been given guardrails or given any morals effectively in the context of a brain and saying, “Hey, here’s a CVE. What are the five steps you’d take to protect it? And what are the five steps that bad guys could use to attack it?” So it says, “Oh, by the way, watch out for these five things bad guys could do.” So there are models out there that can actually give you a recipe to figure out how to exploit a CVE. Or you can actually tell it, “I tried to attack a customer with option A, I tried option B. None of them work because it gives this return response.” And it says, “Hey, how about you try option C?” So there’s a whole bunch of ways that these models can be used because they’re very helpful right now, right? So they’ll try and solve your problem, and there’s a risk that—actually, not just risk, it’s actually true right now. And what that does is it reduces your mean time to attack and exfiltrate data, or mean time to breach. Which means the only way to solve that problem is to be as nimble, as effective and as quick as the bad guys are. Which sort of like, you know, as I always say, it’s kind of a disbalanced problem. They have to be right once, we have to be right a hundred percent of the time, which means they might need this sliver of data to attack you. We need the entire corpus of enterprise logs, enterprise data from every IT system to be able to understand where there may be anomalous activity which is being driven by AI. Pat Grady: So does that mean right now AI is at the margin more helpful for the bad guys than it is for the good guys? Nikesh Arora: Well, it depends. We can always sell our book and tell you if you’ve deployed our XSIAM product. We can be as equally effective and equally helpful and thwart the bad guys. But yes, you know, they’re not fully deployed. Not everybody has it. So yes, there’s a possibility that it just has made the ability to attack much faster for the bad guys, right? And that’s kind of a real threat, it’s not a perceived threat. And I think if you play the movie forward and say, “Let’s abstract ourselves from this today, and this is version one or version two of AI,” you know, in five years from now, everything will be happening in a real time basis. Everything—every bad actor or bad LLM agent will be able to attack an enterprise infrastructure if it’s not fully secured. And there’ll be agents running around the infrastructure trying to make sure that every loophole, every door, every window is locked and constantly monitored. So you can imagine the battle of the agents on either side. I don’t think it’s infeasible. It’s possible. But to get there, there’s going to be a serious upheaval required of the enterprise data that exists in a company. Which by the way, is not unlike the fact that to get effective AI for organizations we’re going to have to have a lot of good data to automate or manage or run businesses. So I think that’s kind of where we’re going to end up. In terms of the other parts, Sonya, you asked about the perceived versus real threat. Look, think about it this way: Let’s assume—and we all, I think, I don’t know, I haven’t heard you guys talk about this, but I’m guessing you agree that at some point in time these models get smarter and smarter and they’ll be more and more capable. So let’s assume that’s going to happen. They get very capable. This person is equivalent of a PhD researcher from pick your favorite university and can do drug discovery. Now you’ve trained it, you’ve given it all the data that exists in enterprise. It’s all proprietary. It’s all the drug data for Alzheimer’s, Parkinson’s, you pick your favorite research project that you want to do, and you ask the model or this brain to give you an antidote to various medications. It could be amazing for society. Now the question is: In the wrong hands, this trained brain could also be asked to make a virus, to create that situation, right? Create a bioweapon. It’s possible. This brain has no guardrails. You’ve trained it on all the data, it has all the knowledge that you need to have. Then the question is: Can I make sure that this brain cannot be taken over by the wrong people, that it falls in bad hands? AI regulation or nationalization?Pat Grady: So just for fun, if you were supreme ruler of the universe and you had a magic wand. Nikesh Arora: Yes. Pat Grady: And you could determine exactly what regulation was going to apply to this hypothetical, what sort of regulation would you craft? Nikesh Arora: You know, Pat, this is an interesting debate, and I had a debate about this with a very, very smart person who’s involved in some of the regulatory aspects of this. Look, at the end of this, there will be two versions, I think. One version is critical systems, where before giving AI control of critical systems, you’ll have to go through a serious certification discovery process with some part of the US government, right? You cannot give the control systems to AI for shipping routes and running cargo containers which can crash and burn, or control the entire electrical grid of the United States. You can’t give it to an AI model because you need to have controls in place, and need to be able to have a conversation around what the fallbacks are and what the control. So I think there will be a set of classified activities which will need some degree of consultation, some degree of certification validation. It’s kind of like, you know, FDA does drug approval. So there’ll be some version of, you know, AI approval which can have critical, irreversible impact if you give control to AI. And that’ll have to be some sort of certification mechanism. And I think where it is not as fatal, where it’s not as critical, perhaps, you’ll have some degree of self responsibility, you know? You make a bad car, people have a problem with it, you’re responsible. Not every car goes through inspection process, but there is a tremendous amount of accountability to the car companies that if they don’t have seat belts, they don’t comply with regulations, that they’re responsible for the bad outcomes, which is why if you deploy AI in a bad way in your company and give it arms and legs in control, then you’re responsible. There’ll be some degree of self—because it is impossible for any regulatory authority to create an inspection system of this amount of compute data which can get it right every time. So there will have to be self policing and self accountability in there, just the way it exists today in many industries. Sonya Huang: Nikesh, do you think AI labs get nationalized in this—you know, your version of supreme ruler of the universe? Pat Grady: [laughs] Nikesh Arora: AI labs get nationalized? I don’t think so. I think the problem is if—given that we’re living in a hypothetical, if it is true that a new model can be produced at a lot lower cost, which is in the single digit millions or tens of millions, then the AI lab could be anywhere. It’d be impossible to find, discover and control. So what’s stopping somebody from—and part of, like, these challenges, these regulatory concepts are very dangerous on a global basis today, which we live in effectively a world with no borders, even though I know that we have a whole different conversation on borders. But conceptually, what’s stopping somebody from deploying $50 million in a server cluster in a country which has lax regulation vis-a-vis this stuff, and me building it there or somebody building it there? So I don’t think that the idea that yes, of course, if it’s a $500-billion AI cluster that is needed to build the world’s super brain in AGI, yeah, you can find a way of maintaining some degree of oversight perhaps on it. But if the answer is 20 million bucks and I can build a world-class model which is really smart, then I think all bets are off. Irresponsible to not experimentPat Grady: Let’s say I am not necessarily a CISO, maybe a CEO. Let’s say I’m a corporate executive of some sort and I see the potential for AI, so I’m excited about trying to use AI, but I’m very scared. I’m very scared because I think that when my people use AI they’re just increasing the attack surface and making us more vulnerable. And I’m also scared because I think there are bad guys out there who are going to weaponize AI against us and sneak in in ways that they might not have been able to sneak in before. What would your advice be? You know, top three things that you would advise this person to do. What can people do to get the benefits of AI without exposing themselves to unnecessary risk? Nikesh Arora: I think that would be ill-informed fear in my mind. Pat Grady: Okay. Nikesh Arora: I think there are perfectly fine use cases which I’m sure you can enumerate and Sonya can, and a lot of people can, where you can run a model in a constrained on prem or dedicated cloud cluster which cannot be intercepted or cannot be manipulated. In the end, that model is only useful if you put your own data into it. And if all you do is have the model generate responses which you’re not letting it give it any control, you can run experiments. You can look at what the model produces and compare that to other things. You can do A/B testing and say, “Wow, the model says this, and my best researcher says this.” And you can run experiments, understand the power of AI without giving any control. So I think that’s why the fear is a bit mislaid, because it’s not doing anything. It’s just trying to give you the outcome, and you can see if it’s faster, better. And both are possible or one is possible, right? Some things happen faster, some things happen even better. So I think running A/B testing, being able to test it is easily possible in today’s world without having any fear. I think it’s even possible for letting employees experiment with it in a way that it is not unmanageable. I think where it starts to get more interesting, not dangerous perhaps, is when you start letting AI act on your behalf in whichever capacity. And that’s where I think any person, not just CEOs, anybody would have to go through a rigorous amount of testing to see how it reacts in various circumstances because depending on what you give it control to, it could have a significant impact to whatever product, service, business that you’re running. That’s where I think it becomes more interesting. But I think for now, running experiments, running models which cannot be hijacked or manipulated, models that won’t run amok, it’s all possible today, and I think it would be irresponsible for companies to not experiment. Pat Grady: Well put. Nikesh Arora: Because I don’t think that this thing’s going away. Pat Grady: Yeah. You may not know exactly how to get to the future, but you know if you do nothing, you’re going to get left behind. Nikesh Arora: Pat, I learned about ChatGPT on a flight to India. I was going there to go speak at my alma mater. And I read about this thing. I was sitting at Dubai airport, not doing anything for two hours. I kept playing with it, and I rewrote my entire speech. I went and said, “You’re about to witness the biggest technological revolution.” Now, I didn’t say it before Jensen said, “This is the iPhone moment.” But more important, he’s got a bigger mouth and he’s a supreme commander of AI, so we’ll let him—we’ll attribute that quote to him. But that’s okay. Pat Grady: [laughs] Nikesh Arora: And I felt it was a seminal moment. And I came back and I said, “You know what? First things first. I have no idea about this thing.” So I called a bunch of my teams, like, “What do you guys know?” “What do you mean? Nothing.” Bunch of the important, uninformed. But we were important, but we had an opinion. So the first thing I did is I put them all into a training room. I invited everyone from Thomas Kurian’s team to Matt Garman and his team or a bunch of startups. It’s like, just brain dump on us. And we did that for two days a month. We got people to brain dump. We had a bunch of our people go come with ideas. We had 70 ideas people wanted to execute. We cut them down to seven and we started playing with it. We ran everything, every possible problem that you could run with Vertex AI or with the first model of ChatGPT or the first model of Claude. We tried everything, we ran everything through. We had models running with AI, we had models running with semantic search. We were training with all kinds of data and we learned. We learned what is useful, we learned what is not useful. Now it’s doing some things by itself, which we had to go jerry rig, but we are partially informed. It’s better than being totally ignorant. Pat Grady: What was the biggest surprise from those learnings? Nikesh Arora: The biggest surprise? Well, the early version of this thing was pattern recognition, was data summarization, was—I’ll call it infinite memory, right? Once you train it with some data, it’s never going to forget it. Now there are use cases where I have 50 people solving the same problem, and depending on who answers your phone, they’re going to solve it differently. In this case, I improved the general level of awareness and knowledge for my entire team, saying, “Get it to tell you the answer and then work from there.” So it did sort of lift the average intelligence or the average capability of the teams. And I think as it gets better and better, it’s going to shorten the time to answers. And I mean, at the end I want to expose a lot of this stuff to our customers, so they can go solve this problem themselves. So my problem is if you don’t start learning when every startup is learning, eventually the startups do your business, right? You’ve seen that in every technological revolution that we’ve run into, whether it’s a cloud, mobility, the internet, we saw it every time. And every time there was these large—now we can call them legacy, but large businesses with dominant market share with every asset at their behest which they could have deployed. And nobody should have seen the light of day who was competing with them with the new technology. But for some bizarre reason, every time you turn around, there was a Travis, there was a Chad Hurley at YouTube and there was a Larry Page, and there was a Mark Zuckerberg and there was an Elon Musk. So the challenge is that if we don’t go embrace this as early as we can and learn while everybody else is learning, we run the risk that we’re late and then we go in. It’s the law of unintended consequences. AI has the opportunity to turn security on its headSonya Huang: Maybe on that note, one thing I’d love to understand is it seems like the biggest platform companies in security are kind of formed around these platform shifts. Like, you know, the firewall, identity as a perimeter, maybe the cloud and CSPM. Do you think AI is a new platform shift opportunity from a security point of view, and do you think a new security platform company—which could be you guys—emerges, or is this very much a similar kind of set of tools is going to serve the AI-first world? Nikesh Arora: I think AI has the opportunity to turn security on its head. And the reason I say that is that security is a needle in a haystack problem, right? Because you don’t worry about it until you have to worry about it. So you suddenly wake up and get really, really smart very, very quickly because something’s happened in your infrastructure. And it’s just impossible to go from zero to a thousand, like, overnight because somebody calls and says, “Holy shit, there’s somebody in our infrastructure. They’ve exfiltrated a certain amount of data, or they are in the midst of exfiltrating data.” And traditional security has been, I’d say, 95 percent at the border around prevention and five percent on detection and remediation, right? You buy a firewall, it inspects everything that’s coming in. You block a bunch of stuff. You buy some sort of remote access endpoint agent, you buy an endpoint XDR capability. And that all works because there’s a lot of prevention that happens in that process. But the problem in breaches is it’s not what you prevent, it’s what you let in. And there’s things like zero day attacks which have never been seen before. So you haven’t seen it very often. You can’t prevent it. And the only way you figure out all that stuff is you ingest a lot of data, you look at it and look for anomalous behavior, right? You can’t rely on security signatures. So if you’re going to look at anomalous behavior, you need to be able to ingest all the data. You got to look at pattern recognition and say, “Does this happen like this every time?” And say, “Well, I don’t know, but looks like something’s different happening.” So I think this whole notion of doing pattern recognition, ingesting a lot of data, analyzing it on the fly and looking for things is easily possible with—call it machine learning, call it AI, call it whatever you want to call it, but I think that’s the only way we can do this at real-time speed. Sonya Huang: What about what it means to be a security team, a CISO, a security practitioner in this new world? And, you know, we get 20 pitches a week right now for, like, the AI-powered SOC analyst or the AI SOC. What is your vision for …? Nikesh Arora: We already have one, so you send them our way. Sonya Huang: [laughs] What’s your view on how that evolves and what the end state is for kind of humans and security? Nikesh Arora: Look, in security at a very first principle level, we sell two things, right? We sell a sensor which senses at the edge of your perimeter, whatever the perimeter is. Whether it’s your laptop, whether it’s your application, is it your customer accessing your bank account? That’s the perimeter, right? The perimeter is the edge of your technological footprint. That’s the perimeter. So we all sell sensors that sit at the perimeter and inspect. It’s like having a digital security guard at the perimeter. We all sell perimeters and we protect our perimeters. We inspect the perimeters, we block at perimeters, right? And then what happens is that somebody’s written a bad app, somebody’s written a back door, somebody’s in a side door by mistake, then people enter through there. So we sell sensors, we protect perimeters, and then we analyze data in the back end to look for any vulnerabilities that might have been created by the infrastructure that you have. That vulnerability could be exploitable in the future, so we look for potential exploits. And that’s kind of what we do. Which means—and the reason I tell you the story is that it means if I want to sell any AI-powered anything, I need to be at points of data collection in the enterprise because AI requires data. So again, this is the old adage, right? I am in the best place to collect all this data and analyze it. And of course, that doesn’t mean anything because in history, people who are in the best place got knocked off their knees and somebody else came and built something better because they were lazy sitting on their haunches. Now the only thing is we don’t want to be lazy. We don’t want to sit on our haunches. We’re out there hustling as fast as we can—not as nimble as possibly in a startup, but we’re nimble enough as a company. We’ve done 27 products which are in the magic quadrant on the right, so we’re not shy. But I think every security company, every security startup is going to walk to every customer saying, “I can build this for you.” The customer says, “Great. How do we start?” Says, “Well, let me go deploy a bunch of sensors around your perimeter so I can collect the data.” Holy shit. I already got a bunch of you guys in the industry, you’ve got sensors out there. Now what do you want me to do? Then give me all your data. I’m like, “Wait a minute, you want all my data? Who are you again?” Pat Grady: [laughs] Nikesh Arora: That’s kind of the risk you run into is this is a large data problem, and large data problems are harder to solve as a startup. Not to say it’s not being done. There are people out there raising $500 billion, but not everybody can do that in security. Sonya Huang: Fair enough. Do you think security teams are comfortable giving arms and legs, I think, so to speak? Nikesh Arora: Oh, no. I think they’re petrified. Sonya Huang: Do you think that flips at some point, and when? Nikesh Arora: Well, I think most security people aren’t asked, right? I mean, Waymo wouldn’t exist if they had talked to a security guy. Or Tesla FSD possibly would not exist. Some security guy would say, “Are you crazy? You’re giving the car control to your car?” All kinds of bad things could happen, right? So from a security perspective, these are all bad things that happen. I mean, security leaders are, for the most part, risk managers, right? They’re—they’re risk managers. They’re trying to understand what the business need is and how do I deliver the business need with the least amount of risk possible. The safest room in the world is one with no windows and no doors, but it’s not very useful. So you gotta let doors and windows be created, which means you’re managing risk. So security people are risk managers. They sit down with the business, understand what potential risk does it cause. They’ll give you some ideas as to how to make sure that you protect against that risk. Then they’ll set up a whole bunch of safeguards. Let’s say, you know, gate one, gate two, gate three. If it doesn’t stop, gets stopped here, gets stopped here, gets stopped here. And then off to the races. So I think security people will allow the arms and legs. Have to, because that’s kind of the crying need of the hour. I think the question will be: What kind of security tools do we have in place to create those protections that customers can comfortably go ahead and use these capabilities? But that’s been true with every technology. Relentless inspectionPat Grady: Our partner, Jim Goetz—and for any listener who’s not familiar, Jim has been involved with Palo Alto since formation. And Jim has a creative mind. One of the things that Jim mentioned was after you came in about seven years ago as CEO, the innovation engine at Palo Alto, really started to pick up. And I think we see that today also with how quickly you guys have pounced on AI. I guess the question—maybe two questions. Question one: If you had to rate yourself, if you had to rate Palo Alto on agility, nimbleness, ability to respond to market conditions—I know you’re a tough grader, so you can’t give yourself an A+. How would you grade yourself? And then question number two: You do have all the advantages of scale and data and distribution, and being at those points where you need to collect the information to do whatever detection, remediation you need to do. But it’s hard to get a big organization to move fast enough to respond to the market. So question one, how would you grade yourself? Question two, how do you drive agility at this scale? Like, just practically speaking, what do you do to make that happen? Nikesh Arora: You know, let’s go first step first. I’d give us a seven or seven and a half on a scale of 10 in terms of agility, because we have about 15,000 people, 5,000-6,000 people on our product side. So there’s a lot of stuff, a lot of complexity, a lot of legacy stuff that has to be brought along, a lot of stuff has to be ticked and tied to make sure that these things work. And, you know, I think part of the challenge, you know, is that we have an installed base of 70,000 customers, right? Any tweak you make which impacts 70,000 customers, brings their infrastructure down, you lose your license to operate. So it’s not like we can innovate, throw shit at the wall and see what sticks and go with that and ignore the other stuff. So we have a serious responsibility in making sure stuff that we build, that we put in line has to keep performing and not bring down anyone’s infrastructure because the best security is in line. We have to be able to watch what’s going on. Inline security has the property that if it doesn’t behave, it can impact your infrastructure. So we have a very high responsibility from an availability perspective and not disrupting our customers, that we have to apply a higher precision standard as it relates to inline security. From that perspective, I think seven and a half is not a bad place to be. So we probably were at three or four, seven years ago as an industry—I don’t even say Palo Alto. I think as an industry it was three or four. And I see the industry’s moved its agility. If I look at some of the newer players, they’re moving faster, they’re not sitting back anymore because they see the playbook for the future is not where you let other people sort of come by in the new swim lane and say, “Oh, nice to see you. Congratulations, great job.” Now it’s like, “Holy shit, how did they get there? We’re going to go chase them down.” So I think the industry dynamics have changed. In terms of how do you drive agility, as you know, possibly from talking to Jim and from talking to us, that we have no sort of qualms about going and finding people who are doing it amazingly well and embracing them and saying, “You got this figured out. Let’s go do it together, we’ll run fast.” Right? Sometimes companies get trapped in this idea that I have so many resources I can take them down. They don’t understand there’s a team of 50, 100 motivated people funded by people like you who are out there running at sort of light speed, who’ve built an amazing product which are going to—then if they get traction, then they’re your competition every day in the market, and they get better and better and stronger. So the question is: When’s the right time to say, “Oh shit, let’s embrace them. They’ve got less resources but still manage to kick our ass. Let’s go make them part of our team.” We’ve done that 19 times, as you’ve seen. So we’re not shy about embracing innovation if it doesn’t come from within. Having said that, I was looking at it the other day. I think more than half of our products are made in Palo Alto, right? Not acquired. So it’s not like we only have one strategy. We do both because in some cases building on our platform is a lot easier from a go to market and deployment perspective than buying something and spending time integrating it. So we’ve gone to the point of scale that it’s more important for us to innovate on our platform than just go out there and willy nilly try and look at the fastest innovator and try and stick them onto our tech platform. So I think from that perspective it’s that constant balance: What do you buy, what do you build? How do you embrace somebody else doing it better? And then you got to be nimble and say, “You know what? I am going to get some stuff wrong.” The question is, when you get punched in the face, how quickly you recover, right? Don’t let them count to 10. So that’s kind of like how you maintain agility. And then the only other thing is, I call it relentless inspection. Relentless inspection of your go to market capabilities, of your deal. Relentless inspection. Pat Grady: What form does that take? Like, what’s the sort of thing you might do in one of those relentless inspection conversations that somebody else might not do? Nikesh Arora: Well, I’ll give you an example. For the longest time, I kept seeing us doing really well in certain things, and our teams would create all these incentive programs to drive more behavior to get people to sell. And I have my sales leaders tell me that everybody has an account plan. I said, “These things look like very interesting things. I should take a look at one.” So one fine day, this is possibly a year and a half ago, we were having a tough quarter. I said, “Great, here’s what we’re going to do. We’ll start from customer number one and keep going.” And they showed me the account plan. So what does that mean? Send them five slides, and fill those five slides and show up on a Zoom call and explain those account plans to me. And I’ll fast forward. I’ve probably been through 750 of them so far in the company. I did about 15 yesterday. And it’s like theater now. There are 500 people dialed in from across the company. Pat Grady: Wow! Nikesh Arora: They all get to watch. Any salesperson at Palo Alto can dial in and watch an account review in process. Because for me, it’s basically them learning how to do it. And we go through it and say, “Who’s the person? Who’s the buyer? Do they understand the product? What did you pitch? How do you sell it? Did you sell it? Did you talk about this? Did you not talk about this? Why did you talk about this?” And by the way, the best thing for our teams is if you feel that this doesn’t look as robust as we’d like it to, me, you know, BJ Jenkins, our president, many of our product leaders, we will get involved. We’re not there to—we’re not just readily inspecting, we’re actually assisting. And, like, you’ll be surprised that people sit up, their laptops are open. Like, people are pinging people on LinkedIn, texting people saying, “Hey, do you know this person, this company? I don’t think our plan is robust enough. We don’t know the right people. Let’s go.” So that’s kind of like grassroots. I have a little whiteboard in my office where I write down things which I want my team to remember. And the second thing written on it, it says, “Sales is a math problem.” Which people find hard to understand. Like, look, if you have the best product in the market and you are able to win and generate billions of dollars of TCV a year, then the question is: Why are you losing? It’s not the product because there are people buying the product. It’s working. It’s not that nobody’s willing to buy it. It’s not that lots of people are willing to buy it. What happened in that process where you were selling that you didn’t win, somebody else did. Let’s go inspect it. And sometimes you’ll find some product things that you need to fix. Many times you’ll just find execution errors. Recruiting and retaining really exceptional peoplePat Grady: Let’s keep going on this thread of driving performance out of people, because one of the other things that Jim said was that you have sort of an exceptional ability to recruit and retain really exceptional people, and that you sort of drive followership in a way that’s unique. Like, you’re pretty hard on people and you demand a lot from them. Nikesh Arora: Yeah. I went to speak yesterday for a person who I worked with at Google. Her name’s Lexi Reese, and she actually ran for Senate. She has a startup now. And she introduced me by saying, “I didn’t quite enjoy my time when I used to work for you, but I’m a better person. I learned a lot.” So I’m like, “Well, I’ll take it whichever way you give it to me.” But anyway, sorry. Pat Grady: Well, and Jim said you balance that with a very nice human approach, where people know that you care about them and you’ll go to bat for them, you know, in the right situation. So I’m just curious what—you’ve now been an executive in a variety of contexts, and you’ve been successful every time. You know, Google is a consumer business, Palo Alto is an enterprise business. You know, you kind of grew up around marketing and sales. You’ve become more of a product person. And so you’ve got this diversified set of experiences from that. Nikesh Arora: I’m an enterprise person. Pat Grady: You’re a full-fledged enterprise person now, for sure. I guess, what leadership principles or what leadership techniques are sort of context independent that worked at each step in your journey? And are there other things that are kind of Palo Alto specific? But I’m mostly curious, like, what are the sort of core principles of your approach to leading people? Nikesh Arora: Not a lot is Palo Alto specific, right? Because at the end of the day, my senior executives are not writing product documents, right? They’re analyzing strategy, analyzing go to market. They’re understanding. Now of course, do I have experts in cybersecurity? Of course. We couldn’t survive without that. So Nir Zuk, our founder, Lee Klarich, our Chief Product Officer, some of the other product leaders that we have, they’re very smart guys. They understand how products exist in this industry. They act as sounding boards. Sometimes I’ll challenge them, sometimes they’ll push back, sometimes they’ll accept. So there’s no getting this done right without the right domain knowledge. So you have to have domain knowledge. But I think outside of that fact that there’s domain knowledge, you still have to have the right people. It’s possibly understood that I don’t suffer fools because I can fix a lot of things. I can’t fix intelligence. And if somebody doesn’t get it, that’s for sure. And you have to make sure you surround yourself with smart people. But if you find them, keep them. Because the next question becomes: What is the attitude these people bring to the table? As long as they are willing to learn and humble, and they understand they’re part of a team, all systems go. I have a principle that I always joke, even on all hands. I said, “I’ve never met a person who comes to work to screw up.” I wake up in the morning, “Let’s go, sunshine, it’s time to go to work. Let me see how badly I can do today.” Sonya Huang: [laughs] Nikesh Arora: Everybody walks in with the right attitude. It’s something that happens at work that we create that causes the unintended outcomes. It’s not the person who walks in. If you found the right person with the right domain knowledge, right intelligence and the right attitude, then the rest is upon us. And then the question is: How does management create the environment that people can thrive? And it’s not just about, you know, happy go lucky environment. Like I always say, there are three jobs that we have as leaders. One is we have to identify the North Star. People have to know which mountain we’re going to climb. You get the best climbers and find out you haven’t told them which one. They’re all on eight different mountains around you. Holy shit. What happened? They’re all in different places. So my job is to make sure I identify the mountain. I fight, I argue, I debate. You know, I cajole. Whatever needs to happen to make sure we have a plan of record where we’re going. With ample degree of input, but in the end, somebody’s got to make a decision. Then the next thing is, is it achievable? Can we write a plan to make it happen? Because the last thing you want is people come say, “I get it, you wanted to build this. But you gave me one pickaxe and one shovel and two people. And he wanted me to go dig the platinum mine.” Takes a lot more than that. So the next question is: Is there a feasible plan to get it done and are you resourcing it right? And very often companies—I mean, look at our industry, right? A lot of people had the right ideas. When I came to Palo Alto—it’s funny, I joke sometimes. I didn’t do anything different. We had a cloud security acquisition we’d done. We had an XDR acquisition we had done. We had the idea of building a SIM, we just hadn’t resourced it. We hadn’t written the plan for it. We kind of knew what we wanted to do, but we hadn’t sat down, debated, argued. So what does the future look like? And we hadn’t written the plan, we hadn’t resourced it. We had one tenth the resources we needed. So you don’t have a plan, you have an idea. Ideas are not good enough. You got to have a plan and a North Star. You have to have resourcing that you can sort of execute at the plan. The third job as management is to keep communicating it and weeding out things that block the execution of the plan, whatever it is. Whether it’s a person who’s not doing it, whether it’s a resource that’s not available, whether it’s a contract that’s not working, it has blocking and tackling and sort of making way for your team so they can go out and execute behind you. So if you follow those principles and find the right people around you, and don’t suffer fools and have a good time while doing it—sometimes some people do get more scrutiny than the others, but it’s good for their career and good for their character. It’s amazing. Managing AcquisitionsPat Grady: Let me ask one more question on sort of management leadership, and then maybe we can go back to some AI topics. So you mentioned the 19 companies that you guys have acquired in the last six, seven years. Maybe two questions on that. One, at the moment when you’re pulling the trigger, what goes through your mind? Like, when it’s time to make the go/no go decision, how do you decide that an acquisition is actually an acquisition you want to make? Then maybe second question. One of the things our partner Jim mentioned was that pretty much all the founders who’ve joined forces with Palo Alto Networks have stuck around. Nikesh Arora: A majority of them. Yeah. Pat Grady: So what do you do post acquisition to actually keep them around? And maybe it’s the same thing that you were just talking about with leadership generally. Nikesh Arora: A little more than that. I think before we get to decide it’s an acquisition we want to make, we spend enough time to understand, you know, is it even worth engaging with the company for a few hours or a few days, right? And we have some principles. I don’t like buying number two or three. Pat Grady: Yeah. Nikesh Arora: A lot of founders, a lot of companies say, “You know what? The first one’s a billion, the third one’s $200 million. Let’s just take the third one. We got enough resources, we’ll spit and shine it. It’s going to make it brand new, maybe worth a billion dollars.” Well, there’s a reason it trades at $300 million and not a billion, first of all, which means that possibly you have some gaps which the customers have identified and you haven’t. Two, you didn’t actually take out the biggest player in the market who’s still going to be four steps ahead of you, so now all you’ve done is taken a nimble startup which is number three, and possibly made it slower despite all your love and attention to it. He’s like saying, “Okay, let me—bring me along, bud.” So now you’ve suddenly slowed down number three. You’ve enhanced the opportunity for number one and two. So you sit down and say, “Okay.” And a lot of times you joke about it, saying, “I wish this competitor would be bought by somebody in competition because they’ll slow them down.” So we make sure we’re only looking at one and two at best. And sometimes they’re neck to neck, sometimes they’ve chosen two different paths. And we do that in the browser space. We’re very happy with the acquisition of Talon. I think it’s doing really well. We did that in DSPM, with Dig. Actually in our industry, what has happened since, Pat and Sonya, is that at first people looked at me and said, “What the hell? This guy’s buying these companies. I don’t know what his plans are.” Now we actually have a slide we keep track of. Once we buy something in a category, that category becomes hot. So people think we know something. We’ve done a good job of fooling people about that. But look, I think the principle is you got to make sure you’re buying the right—sort of right player in the market. Then you got to make sure that you can convince the founders that they believe a better together story than a go it alone story, right? There’s no sell and dump, because it’s not going to happen. We’re not going to take the asset. Because when you’re buying, you’re basically buying a North Star, an execution plan and a team that executes. But usually they’re a third or 40 percent down their journey. It takes four to seven years to build a great product. Usually these things are three years out, three or four years out. They haven’t fully matured into a full product that’s going to win in the market. So you need them around and you need a team around. And so once we figured out this is the right company, the right attitude, we can actually make it work, and now given our scale, there are some technical considerations. Do we have to rewrite the stack, which takes longer? Is this a complementary area? Can this run on our stack easily? Is this something we’ve never done before? In which case it doesn’t matter which stacks on. So a lot of those considerations from an integration and time to market perspective. But let’s assume all those hurdles have been surmounted and we’re actually engaged to the company. I have a rule. I walk in and tell my team—and I live it. I say, “Treat them on day one as they’re part of your team.” Because if they’re going to work with you, they’re going to remember every interaction. Very often, I find many companies, the most well-intentioned companies start treating it as acquirer and acquired. I come from a country which was acquired or ruled, and I don’t like this idea. There’s no, like, one rules the other. It’s like we’re part of the team, and the day this deal gets signed, we’ll all be on the same page. We’ll all be trying to drive the same stock price and same business forward. So for that six weeks that you’re in that discussion phase, why is it important that you’re the acquirer and you’re the acquired? So let’s assume we do that. We like a company. Then I send off to finance and accounting guys and legal guys to do due diligence, and I tell this founder and their team saying, “Your job now in the next six weeks is to build a joint product plan and a joint org chart. At the end of six weeks, if you don’t like the product plan, or I don’t like it and you don’t like the org chart and I don’t like it, there’s no deal.” This is learned behavior. The first two, three times we didn’t do that and we discovered we spent the next six months arguing about what the product should be and who should be the boss. This doesn’t work, this is a bad idea. So, like, “Hey, buddy. You want the money? you can have the money. It’s my house, I’m going to paint it yellow. You don’t like the color? Tell me now and you can get somebody else to paint it pink, no problem.” So that has an amazing cleansing property, because you’re making a decision with all the facts in front of you saying, “If I get part of—you to be part of Palo Alto, this is going to be the product strategy.” It could be yours, it doesn’t have to be mine. I’m not smart enough. So—but we have a joint product strategy, the North Star, and we have a joint plan of execution. And then very often, Pat—this goes back to Jim’s comment—most often, the founders we have bought companies from become the senior vice presidents of our company running their business. Our people work for them, which I think is unique in the market. Very often you’ll find there was an acquirer SVP who ran crypto or blockchain or pick your favorite. I’m using non-security terms to keep it—protect the innocent. But you say, “Well, since I’m responsible for this, these people are going to work for me.” I’m like, “Wait a minute. You had all the resources. You lost to them. We’re not going to have them go work for you. Maybe you can learn a few things.” So we did that a bunch of times, and in some cases our teams worked for them really well. In some cases our teams left, which is fine. So I think those are some of the things that allow us to make these amazing founders come work here and actually drive more value for us collectively. General vs fine-tuned modelsSonya Huang: Nikesh, I want to ask you about some of the chess that’s now happening on the AI stage, because I think you’ve played the—you’ve played the chess game so flawlessly in the security market and, you know, you have so clearly emerged the winner. The AI space by contrast feels just white hot competitive hunger games right now. I’m curious your view. Nikesh Arora: I think it’s a lot clearer than that. I think it’s just—it’s just not clear to the naked eye. But I think it’s a lot clearer, but go on. Sonya Huang: Say more. Pat Grady: Tell us more. Yeah. Sonya Huang: Yeah, tell us more. Nikesh Arora: Like, if you think about the state and maturity of AI, there are two extremes. We’ll call them the very precise, the AlphaGo-type situations which Demis and Google built together, which are I’d say fine-tuned models which are designed for drug discovery or the biopharma field. And there you see that they did a really good job. They focused on it, they trained the right data, they hopefully tweaked the models in such a way that that can actually become a useful thing for society. So you have that, which is highly tuned AI models, very task specific or category specific. And then you have the generic ones. And the generic ones are the rage today between the Claudes and the Mistrals and the Geminis and the OpenAIs of the world. And those are large. They’re all encompassing, all knowledgeable. But we saw this movie before, right? We saw this movie in search. When I was at Google, then you had vertical search because the large Google search could not do as good a job of local search, so you had local search. The cloud couldn’t do a good job of product search, so you had product search in Amazon. So how can you be amazing at everything in this space when you couldn’t do it in the last few technological evolutions? So I think over time, we’re going to have to figure out what the distinction between general purpose, large scale, I know everything, I can do everything model, versus models that are fine tuned for tasks. And I don’t believe that all the perfect information in the world exists in open domain that you can go out and build it without specialization. Which means you are going to need specialized proprietary data to build these models. And I don’t know how you share data between GlaxoSmithKline, Novartis and Pfizer and say, “I can build the best drug discovery model in the world because I have perfect information.” So that’s a question that remains to be seen. So I think over time you’ll see a bifurcation from an enterprise use case. And in our business, in the enterprise side, you need precision. I can’t afford to be wrong. A wrong turn by a Tesla is going to kill somebody. A wrong block by Palo Alto is going to bring somebody’s infrastructure down, or a wrong permission is going to let a bad actor in. So I don’t have that tolerance that consumer models can have because they have low consequence. So I think high consequence, high consequence applications require a lot better models, a lot more training with more precise domain data. I think that’s going to become a sort of thing of its own. I think everything we’re seeing today is general purpose models, and eventually they’ll be like—and I don’t know the answer. Is it that general-purpose models become task-specific evolved models, or there’s a new category of task-specific evolved models which are built more in the sort of genre of the AlphaGo version. Now on the general models, I think the people who can deploy them against existing consumer properties are sitting pretty, right? Because it creates more retention, more continued monetization of space. So whether Google can deploy a whole bunch of AI against its three-plus-billion users across multiple properties, or Mark Zuckerberg can do it vis-a-vis Facebook and three billion users across Instagram, WhatsApp and Facebook, that’s cool. I think Sam’s done a great job in building a consumer-direct business on the subscription side, which he continues to drive very well. And that’s become sort of his moat now because no other model has built a subscription-based consumer model. So I think you’re seeing the general-purpose models being built by existing large consumer properties. You’re seeing a new consumer property emerge vis-a-vis OpenAI. I think the enterprise use case is still early because we haven’t seen the mission critical applications be developed because of lack of great training data. So anyway, that’s what I think. Pat Grady: Let me ask you, one of the things that’s not on your LinkedIn profile is prior to Softbank, prior to Google, prior to T Mobile, if I had my facts straight, you were an award-winning equity research analyst covering telecom. And I believe that one of your claims to fame was calling the internet bubble and the bursting of the internet bubble. Nikesh Arora: I still have that note. A cell note, which I wrote in November ‘99. Pat Grady: Not bad. So are we in an AI bubble? Nikesh Arora: Lightning doesn’t strike twice. How would I know? [laughs] Again, for the number of times I’ve heard, “It’s different this time,” we could all be very rich. But there are some things which are different, right? If you look at where the AI inflation has happened in the equity markets, it’s still in the plumbing. And the plumbing is real. It’s not like people are driving the plumbing up without substance because you’re selling four times or 10 times more chips than you sold two years ago. So there’s real revenues that underpin that. Now clearly people are projecting that into a trajectory which I don’t understand. And every day you see a new development. You tell me. Is Stargate the future or is DeepSeek the future? And I don’t mean with all its negative connotations, I mean as a concept. Are we going to have cheaper models being built for large-scale application with limited specialization, or are we going to have a super model in the context of AI, which is going to be expensive but be able to do everything amazingly? You tell me the answer and I’ll tell you mine. Lightning roundPat Grady: Sonya should we head into lightning round or do you have more questions? Sonya Huang: Let’s do it. Pat Grady: Great. Lightning round. Okay. You just bought a cricket team. Why? Nikesh Arora: [laughs] You know, there’s a bunch of us who are together, not just me. There’s ten of us, including your partner, Jim Goetz. We’re all failed cricketers, we’re all sports aspirants. So there’s a part of that—there’s part of the passion which says, “Wow, I can be associated with the sport at the highest level without having the talent.” It’s kind of interesting. That’s one reason for it. Now you couldn’t have a bunch of us buy it who are business savvy and say, “Well, is there a business model here or not?” And if you look at it, the only thing that’s left in streaming that is linear is sport. No longer news, television, movies, nothing is linear. The only thing that’s linear is sport. You want to watch it when it’s happening. Pretty much when it’s done, you know the score and you lose the interest to watch that event, right? The post-event viewership is a lot lower in sport than live viewership. Every other, its the other way around. Every other streaming content is the other way around. The post-launch viewership is higher than launch viewership, whether it’s movies or television or any podcast or any video streaming, like what you’re doing. So it’s the only linear sport out there—it’s being bid up. Cricket is the second most-watched sport in the world. IPL is the biggest franchise. London Spirit is the next best thing. It’s in the country, which is the home of cricket. And then we follow the same philosophy that I told you about my startups. You’re going to buy something, buy the best. So we bought Lords, which is the home of cricket. It’s going to be fun. Pat Grady: Love it. What did cricket teach you about life or leadership? Nikesh Arora: It’s a team sport. It doesn’t matter how good you are. If the other 10 people suck, it doesn’t matter. It teaches you that, right? You can have a bad day and you can still win because you participated with the rest of 10 people. So it teaches you about life, it teaches you about business. Pat Grady: You’re wearing a Pebble Beach pullover. I hear you won a Pro Am recently. What’s your handicap? Nikesh Arora: My handicap’s nine NCGA. And that’s a combination of the best pros that I could find, luck and a few misplaced good shots. Pat Grady: Nvidia. $118 a share, $2.9 trillion market cap, 39 times earnings. Earnings are growing about 150 percent year over year. Long or short? Nikesh Arora: I don’t understand it. Pat Grady: If you were Jensen, would you be making the same moves? Nikesh Arora: Jensen has played a very long game. I think he’s built a phenomenal franchise. I think what he’s done is no less than what Elon has done for electric cars. I think he took something which he built for gaming, thought about it, understood the large need for compute, and put all his energy and thought behind it. He’s been the longest-serving CEO in the world, right? So you can’t take it away from him. Just can’t even trivialize it. We have to talk about him with tons of respect. What he’s done is amazing. He has a vision. I think he’s taking it beyond just the chips, because he’s slowly building an ecosystem, saying, “My chips work with a lot of other things together.” So I don’t think from a long-term perspective you can argue that AI is not going to be relevant. I don’t think you can argue from a long-term perspective that we will be constantly doing some form of development which requires more and more compute. Like, in the history of mankind, compute and bandwidth and memory have never shrunk. Pat Grady: Yeah. Nikesh Arora: So it’s not about to start now. I think he’s sitting on a phenomenal asset. Is it a $3-trillion asset today? I don’t know. It’ll be a $3-trillion asset in 10 years, possibly more. Pat Grady: What CEO do you admire most? Nikesh Arora: I have a collection of CEOs. I admire traits that CEOs exhibit. It’s very hard to have one idol in life because one idol has the property that they could disappoint. But if you admire certain things certain people do, you know, you learn a lot from that aspect of it. And if you have the same circumstance, you might do the same thing. If you have a different circumstance, you might do a different thing. I mean, I admire Elon’s creativity and what he’s done for the world. I wouldn’t want to work for him, but I admire what he’s done. It’s amazing. Like, I always joke with my team, I’m saying, “Would you go on a rocket to Mars built by the guys around you?” People are like, “I don’t think so.” Right? But imagine he’s got a bunch of people who build a rocket and people go up in that thing. That’s amazing. Will you sit in a car which has got no driver in it? And so people have done it. So look at what Satya did to Microsoft. Like, he took somebody—nobody believed he could turn this around, a $3-trillion company and he did. It’s amazing, right? So look at Tim Cook. Steve Jobs is a hard act to follow and Tim’s done a phenomenal job in taking that amazing company and maintaining it down the middle and constantly innovating. Look at Mark Zuckerberg recently, right? He’s taken that thing around and turned it around. Now the fact there are certain things that they’ve done which I respect is amazing, that doesn’t mean anything about the rest of their lives. And I don’t need to worry about it. Pat Grady: Which CEO is executing the best in AI right now? Nikesh Arora: For all the conversation around Sam, I think what he’s done is amazing, right? I mean before ChatGPT came about, we weren’t talking about AI, right? And before ChatGPT came out, you know. you think Google didn’t know about AI? I knew about AI when I was at Google. Do you think Google didn’t have a self-driving car then? They did. Do you think Satya didn’t know what AI means? He did. But look at what’s happening right now. You can’t run into a CEO who won’t spew the words “AI.” So Sam has created the next—the impetus for the next technological revolution. That’s the way Steve Jobs did it with the iPhone. And the fact that was a straight face. He can go out there and get people to commit to spending half a trillion dollars in building infrastructure. And every—I think the Mag 7, every one of the CEOs is spending way more money in building compute and data centers because nobody wants to be left behind. I’d say Sam’s done a great job executing AI. Now, you know, history is hard and business is hard, and we don’t know that means that you’ll be the winner in the future. But damn, has he done a great job in getting us to where we are? Yes. Pat Grady: I think that’s it. Thanks Nikesh. Mentioned in this episodeMentioned in this episode: Cortex XSIAM: Security operations and incident remediation platform from Palo Alto Networks CSPM: Cloud security posture management <div class="framer-mcvrsd" id="

Palo Alto Networks’s CEO Nikesh Arora dispels DeepSeek hype by detailing all of the guardrails enterprises need to have in place to give AI agents “arms and legs.” No matter the model, deploying applications for precision-use cases means superimposing better controls. Arora emphasizes that the real challenge isn’t just blocking threats but matching the accelerated pace of AI-powered attacks, requiring a fundamental shift from prevention-focused to real-time detection and response systems. CISOs are risk managers, but legacy companies competing with more risk-tolerant startups need to move quickly and embrace change.

Hosted by: Sonya Huang and Pat Grady, Sequoia Capital

Mentioned in this episode:

Cortex XSIAM: Security operations and incident remediation platform from Palo Alto Networks

本集资源与出处